Digital Doctor


Ipsos Healthcare, in partnership with SERMO, spoke to 1,698 Doctors across 18 countries to understand attitudes and behaviours related to connected health.  The original wave of
Digital Doctor was in 2015 in only three markets – UK, France and Germany.  We look at how trends have evolved in the three markets and explore the broader attitudes and behaviours of primary care physicians in 18 key countries with insights on artificial intelligence, telemedicine, social media use, recommendation of apps/wearables and much, much more. Here are the top trends among digital doctors.

 

Source: Ipsos Digital Doctor 2017

Base: 1,690 doctors across 18 countries, 21 Mar – 18 May 2017

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Use of telemedicine by doctors for remote consultations

China, USA, Germany and India all feature in the top 10, whereas France and Japan lag behind

 

In the past year, which of the following, if any, have you done?

Telemedicine for remote consultations

Benefits of the use of connected health devices or tools by patients

Pro-active self management (of health) and prevention of disease is perceived as possible by doctors with the rise of patient generated data via connected health devices and tools

% Strongly Agree

*Agreement level using a 7 point scale ranging from “Strongly Agree (7) to “Do Not Agree At All” (1).Figures show the combined percentage agreement level for the top two agreement levels. On a scale of 1 to 7, where 1 is completely disagree and 7 is completely agree, please indicate how much you agree or disagree with the following statements The use of connected health devices and tools will provide patients with real-time data and knowledge about their health that will enable them to pro-actively manage their health and prevent diseases

Role of artificial intelligence in
primary care

One in two doctors from engaged connected health markets agree, or strongly agree, that Artificial Intelligence will transform primary care and advance the role doctors; however a number of doctors still remain sceptical
On a scale of 1 to 7, where 1 is completely disagree and 7 is completely agree, please indicate how much you agree or disagree with the following statements: The role of primary care physicians will evolve in the future with the emergence of artificial intelligence?

New data streams: genomics, connected health alongside EMRS

Doctors in emerging markets are generally more positive than established markets about a health future which will include new data streams, such as genomics and connected health data, alongside EMRs (electronic medical records) to help disease prevention, diagnosis and treatment

 

% Agree

 

% Agree

*Agreement level using a 7 point scale ranging from “Strongly Agree (7) to “Do Not Agree At All” (1).Figures show the combined percentage agreement level for the top two agreement levels. On a scale of 1 to 7, where 1 is completely disagree and 7 is completely agree, please indicate how much you agree or disagree with the following statements I see a health future which will include new data streams, such as genomics and connected health data, alongside EMRs (electronic medical records) to help disease prevention, diagnosis and treatment

Future of connected health

Only a minority of Doctors believe Connected Health will be short lived; Connected Health is here to stay!

% Agree

*Agreement level using a 7 point scale ranging from “Strongly Agree (7) to “Do Not Agree At All” (1).Figures show the combined percentage agreement level for the top two agreement levels.
On a scale of 1 to 7, where 1 is completely disagree and 7 is completely agree, please indicate how much you agree or disagree with the following statements
The usage and presence of connected health devices and tools will be short-lived.

 

 

% Agree

Use of telemedicine by doctors for remote consultations

China, USA, Germany and India all feature in the top 10, whereas France and Japan lag behind

 

In the past year, which of the following, if any, have you done?

Telemedicine for remote

consultations